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“LTC was an intregal part in making the SOLID brand synonymous with cutting edge design, attention to detail and a professional image.” - Justin Levenson, former SOLID president
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Jason Aldean's Wide Open

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Jason Aldean's Wide Open
CD Package Cover and Back Tray
CD Package Booklet Spread
CD Package Booklet Pages
Full Page Ad for Country Weekly
Point of Purchase Poster
"CMA For Your Consideration" Promotional Package
Country Radio Seminar Promotion
Country Radio Seminar Promotion

The Opportunity: With up-and-comer Jason Aldean releasing three albums in rapid succession, Broken Bow Records wanted a new look for his third album, "Wide Open." We needed to stay true to the artist's laid-back country brand but present him as an established artist with an edge.

The LTC Approach: Our concept was to preserve elements from the cover art found on Aldean's first two albums – his trademark cowboy hat, open collar and straight-ahead gaze – but to continue to "progress" his image to indicate his growth as an artist.

Instead of headshots (something very important for new artists), we used more artistic, full-body photos of Aldean, using a limited palette to reflect the album's darker, more dangerous tone. We also added a rough texture at the edges of the photos so that the finished product wouldn't seem too slick.

We wanted to present Aldean's rebelliousness as that of a man, not a boy.

The Results: Jason Aldean's "Wide Open" has been certified platinum. It debuted at No. 2 on the U.S. Top Country Albums chart and has produced Aldean's second and third No. 1 songs, "She's Country" and "Big Green Tractor."

Client: Broken Bow Records
Release date: Spring 2009
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