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“LTC was an intregal part in making the SOLID brand synonymous with cutting edge design, attention to detail and a professional image.” - Justin Levenson, former SOLID president
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Naxos Classical Music Packaging

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Holiday Classics: Seattle Symphony Gerard Schwarz
John Williams: Horn Concerto
Albert Roussel: The Complete Symphonies and other Orchestra Works
Serebrier Conducts Rorem: The Art Of Sound
Artist Profile Series: Ralph Van Raat
José Serebrier: The Stokowski Transcriptions
Leroy Anderson: Sleigh Ride & Other Holiday Favorites
The Works of Arnold Schoenberg: Volume One
The Works of Arnold Schoenberg: Volume Two
The Piano Music of Heitor Villa-Lobos
The Complete Naxos Quartets: Peter Maxwell Davies
The Choral Works of Krzysztof Penderecki
Elliot Carter: The Complete String Quartets 1-5 Pacifica Quartet
William Schuman: The Symphonies
Tchaikovsky Ballet Music

The Opportunity: Naxos, the world's leading classical music label, had a "good problem": more design projects to produce than its in-house staff could handle. The company needed to outsource the work to a team it could trust to meet its deadlines and design creative packaging for its box sets.

While the designs for Naxos' individual CDs are more standardized, the company repackages any unsold CDs into themed sets to make them more attractive to buyers. Our task was to make the box sets stand out on a crowded shelf.

The LTC Approach: By throwing out the rules of what a classical music box set "should" look like, we've been able to create dramatic, eye-catching packaging for Naxos.

Typically, we get a one-word direction, like "modern" or "funky," and we run with it.

The Results: Our partnership with Naxos has succeeded in repositioning and giving a new lease on life to dozens of classical music box sets.


Client: Naxos of America
Release date:
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