Our Work
“LTC was an intregal part in making the SOLID brand synonymous with cutting edge design, attention to detail and a professional image.” - Justin Levenson, former SOLID president
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Coondog

Previous Project
Logo Refinement
Corporate Sales Kit
Tri-Fold Square Brochure & Copywriting
Excite. Energize. Entertain! Business Cards Design
1/2 Page IEBA Program Ad

The Opportunity: As an entertainment organization with A-list connections, Coondog wanted to compete on a national level to host large-scale events and expand its services into producing custom corporate events. However, the company's promotional materials were aimed at concert-goers instead of event decision-makers. Our challenge was to reach those decision-makers and position Coondog as a national player while emphasizing the company's interest in also planning smaller events.

The LTC Approach: By emphasizing the company's ability to serve as a one-stop shop for event planning and production, we could focus on Coondog's commitment to helping each client create an unforgettable event – for 20 people or 20,000.

Before we started working together, the company's promotional materials reached out to concert-goers. We helped them redirect that focus to the decision-makers who would be looking to hire Coondog. The company's new theme, "Excite. Energize. Entertain!," speaks to people looking for help in creating memorable events designed to get people talking.

We also included an Event Evaluator form with Coondog's print and Web materials that allows potential clients to contact the company quickly and directly with their event details and special needs.

The Results: Since Coondog's corporate rebranding and the realignment of its promotional materials, the company has positioned itself for success as a national player.

Most recently, Coondog produced concerts by superstar Alan Jackson, celebrating 20 years in country music, and Darius Rucker, the CMA's New Artist of the Year 2009.

The Awards:  2009 CASE Awards - Merit Award, Sales Kit / Press Kits 

Client: Coondog Corporate Events
Release date: January 2008
 
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