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“LTC was an intregal part in making the SOLID brand synonymous with cutting edge design, attention to detail and a professional image.” - Justin Levenson, former SOLID president
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Lonestar's Party Heard Around The World

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Lonestar "Party Heard Around The World"
Lonestar's "Party Heard Around The World" CD Cover & Traycard
CD Booklet Spreads
Lonestar's "Party Heard Around The World" Advance CD
Lonestar's "Party Heard Around The World" Special Advance Mailer
"You're The Reason Why" CD Single
"The Hits" Bonus CD (QVC Exclusive) Offer
The Opportunity:  With a new lead singer and new music, Lonestar was ready to reintroduce themselves as a fun, high-energy band to contemporary country fans and create a buzz around their new album, "Party Heard Around The World." The project would require creating exciting packaging for the album, its first single ("You're The Reason Why"), a special promotional advance mailer, an exclusive Walmart version of the album with two bonus tracks, and an acoustic CD ("Simply the Hits") to be sold with the new album only on QVC.

The LTC Approach:  Working closely with Lonestar, photographer Joseph Anthony Baker had created images of the band based on two themes: movement and communication. Our goal was to successfully build on that foundation of images (e.g. a rooftop concert, satellites, moving lights, different modes of transportation), giving them a grainy, edgier look to reflect the band's young lead singer and new attitude. We also packaged advanced promotional copies of the album in silver envelopes that were environmentally-friendly and captured the party energy of the band.

The Results:  Lonestar's label credited LTC with creating an advance album package that helped them book 10 national TV appearances promoting the band and the new album, saying, "The TV bookers said it was so much better than the typical advance and that it forced them to open, listen and engage." Lonestar's "Party Heard Around The World" is scheduled to be released April 27, 2010.
Client: Saguaro Road Records
Release date: April 27, 2010
 
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