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“LTC was an intregal part in making the SOLID brand synonymous with cutting edge design, attention to detail and a professional image.” - Justin Levenson, former SOLID president
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The Mollenkopf Design Group, LLC

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The Opportunity: After several years of company growth, David Mollenkopf was ready to update The Mollenkopf Design Group's marketing initiatives and refine the company's brand. He asked LTC to help The MDG hone in on their specialties, define what made them stand out from their competition, and create a new logo, marketing materials and website (www.themdgllc.com) to rebrand the group.

The LTC Approach: We began the project by carefully studying The MDG's competitors and defining what specific characteristics made The MDG the best choice. We then created a logo and marketing materials that emphasized those characteristics: creativity, adaptability and a teamwork approach to the design-build process.

The Results: Working closely with David Mollenkopf, Latocki Team Creative helped The MDG recognize their strengths and create materials that market those strengths to their clients. In addition to creating a new logo for the group, we designed a similar second version for David's out-of-state business to emphasize brand consistency as well as image alignment. We have also created a complete stationery system for The MDG. In fall of 2011 we launched www.themdgllc.com.
Client: The Mollenkopf Design Group, LLC
Release date: September 2010
 
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