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“LTC was an intregal part in making the SOLID brand synonymous with cutting edge design, attention to detail and a professional image.” - Justin Levenson, former SOLID president
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SESAC EDU Ad Campaign

Previous Project
SESAC EDU Ad Campaign
Lesson 1: Getting Paid
Lesson 2: Get Out And Play!
Trusted Site For Students
A Classroom Resource
The Opportunity: With schools nationwide struggling to maintain performing arts programs, SESAC, the nation's fastest-growing performing rights organization, created a free music business resource for classroom teachers and students: SESAC EDU. LTC was tasked with creating two print ad campaigns – one to position SESAC EDU as a free resource for music teachers, the other to invite students to access SESAC EDU directly to learn more about the music business.


The LTC Approach: We based the campaigns around the concept of "SESAC's Music Business 101," introducing SESAC EDU as an educational resource for expert advice on the music business. Both campaigns feature images of young people playing instruments, as well as the same red, white and black palette, so they are easily identifiable with SESAC.

However, the campaigns' messages are tailored for each audience. The "teacher campaign" emphasizes that SESAC EDU is a free classroom resource developed by one of the most trusted organizations in the music business. The "student campaign" features edgier copy and graphics, as well as a lesson format, with each ad introducing a SESAC EDU "lesson," like "What's cooler than writing songs? Getting paid for it!" Each "lesson" introduces a topic that students can learn more about via SESAC EDU.


The Results: SESAC launched its campaigns for SESAC EDU in classroom magazines, including "In Tune" and "Teaching Music." For the program's second year, we continued both campaigns, adding mobile tags so that students and teachers can access SESAC EDU directly using their smart phones.
Client: SESAC
Release date:
 
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