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“LTC was an intregal part in making the SOLID brand synonymous with cutting edge design, attention to detail and a professional image.” - Justin Levenson, former SOLID president
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Sussman & Associates

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Sussman & Associates Identity Creation
Stationery System

The Opportunity: After 20 years in the music business as a business manager/financial advisor, Charles Sussman of Sussman & Associates was ready to re-energize his business with a new branding concept and updated print materials reflecting the new logo.

The LTC Approach: Sussman's original logo was a one-color type treatment that was businesslike but didn't reflect his ties to the entertainment industry. We wanted the new logo to project trustworthiness while also positioning Sussman as modern, fun and friendly.

The Results: Sussman recently introduced print materials bearing his new logo. He and his staff look forward to re-energizing their brand in 2010.

Client: Sussman & Associates
Release date: December 2009
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